We are very careful about who we hire, because our customers deserve the right people coming into their homes and working on their Sub-Zero, Wolf, and Cove appliances.
We leave nothing to chance by hiring reputable candidates we know are capable of impeccable customer service. We then invest our time and dedication, often up to a year, to train them to our rigorous standards in a process we call the American Appliance University. We even make it a priority to get the technician out to the Sub-Zero, Wolf, and Cove factory in Madison, WI to learn more about the products they will be servicing. By the time they enter the field and your home, we have shaped our technicians to look, act and think like an American Appliance technician.
Rest assured, you and your Sub-Zero, Wolf, and Cove appliances are in capable, caring hands.
Behind every great company are great people, and American Appliance has been blessed to have Archie Strader on our team since 1996. Central to his customer-first approach as service manager is one of American Appliance’s core values: bureaucracy is unacceptable. Archie trusts every member of our service team to make decisions that benefit customers without having to run it up the ladder. And in his efforts to always put the customer first, Archie knows he could not ask for a better partner than Sub-Zero, Wolf, and Cove. No other manufacturer is as collaborative or supportive when it comes to addressing customer needs.
Key to Great Service: “Great service is built on listening. Listening gathers valuable diagnostic information, it establishes trust, and it leads to genuine, personal relationships.”
Joe has been a technician for 33 years, 22 of which he has spent working on Sub-Zero, Wolf, and Cove’s amazing products. Having worked many years in the industry, he can confidently say that what American Appliance is doing in repair, and their approach to customer service, are totally unique. When he first read about American Appliance, he knew he wanted to work there.
Key to Great Service: “Keep the customer informed at every step.”
With 22 years’ experience as a Sub-Zero, Wolf, and Cove technician, there isn’t much Doug hasn’t seen. He loves his job, loves the appliances he works on and the great customers. Most of all, he loves American Appliance, because it treats its employees with respect and integrity. The free donuts help too.
Key to Great Service: “Be efficient, but don’t rush things. Take the time needed to do the job right. For example, I make sure to open the part box before I take anything apart. This simple step ensures I never waste the customer’s time.”
Jeff has been a technician for nearly 20 years, and received Sub-Zero, Wolf, and Cove training in Madison from the manufacturer. Initially attracted to working on Sub-Zero, Wolf, and Cove appliances because of their workmanship and general quality, once he learned American Appliance’s core values, he knew he was in the right place.
Key to Great Service: “Listen closely to all the customer has to say, and not just about their appliances. You’ll learn more about their expectations and needs, leading to an effective repair and a better service experience.”
Chris has been a Sub-Zero, Wolf, and Cove technician for 14 years, and the 7 years before that he ran his own installation company as a sub-contractor for Sub-Zero, Wolf, and Cove. He loves being a part of the innovative Sub-Zero, Wolf, and Cove community, and enjoys hearing the pride and excitement with which customers talk about their appliances. While he loved installation, he found himself attracted to the technical side of repair and the problem-solving that comes with it. Working with the great team at American Appliance is a much-appreciated bonus.
Key to Great Service: “I try to build trust with every customer by sharing my expertise and resolving the issue.”
David has been a Sub-Zero, Wolf, and Cove technician for over a decade, with extensive training at the Sub-Zero, Wolf and Cove headquarters in Madison. He loves working on high-end products, whose quality is backed up by glowing customer reviews. He also loves the great support structure at American Appliance, as no tech is ever truly alone in the field.
Key to Great Service: “I always communicate my findings as I go, so the customer remains a part of the process.”
Nicholas has the mechanical aptitude to excel, as he has been repairing appliances since 2019, and before that diagnosing and repairing automotive vehicles since 2002. He understands that these luxury appliances, like the high-end vehicles he’s worked on, are a beloved investment of their owners, and he looks forward to the opportunity of caring for their investment.
Key to Great Service: “Treat the customer’s home and appliance as if it were your own. Treat them as you would want to be treated: keep them informed on what you will be doing and why it needs to be done.”
After graduating with an associate degree in computer information systems, Seth began looking for work that would not confine him to a dark office yet would still allow him to interface with technology. When American Appliance came knocking 2 years ago, he leapt at the opportunity to travel around the state working with Sub-Zero, Wolf, and Cove’s innovative products. He takes pride in his service work and enjoys being in-the-know on all of Sub-Zero, Wolf, and Cove’s latest products and technology.
Key to Great Service: “Customers should know they are in good hands and that their issues will be taken care of in a respectful, timely manner.”
One of the first graduates of the American Appliance University, Daniel has been thrilled to be a part of the American Appliance team for the past 4 years. He enjoys the challenge of troubleshooting appliances to determine what is wrong, taking confidence in the fact that he is always backed by two great companies: American Appliance and Sub-Zero, Wolf, and Cove.
Key to Great Service: “Have the integrity to follow through on your promise to deliver outstanding customer service. My goal is to make sure the customer is happy, regardless of what it takes.”
After 7 years as an installation contractor for Home Depot, Zach was eager to get into the guts of the appliances he was installing and learn how they work. After finishing an electrical apprenticeship, Zach made his way to American Appliance to put his new knowledge to repair the best appliances in the world. While just about any appliance would be a joy to work on, he knows that the Sub-Zero, Wolf, and Cove community boasts the coolest views and the most interesting people.
Key to Great Service: “Talk to your customers and put them at ease that you will take the proper precautions to protect their home. Having the conversation gives customers a chance to mention anything else you need to know before you start work, and it helps build a meaningful relationship.”
This is Preston’s second stint with American Appliance, having left to pursue an interest in welding. After trade school, he spent several years building enclosures for industrial generators and doing heavy structural welding, but when he realized how much he missed the camaraderie and collaboration in American Appliance’s culture, he knew he had to return. Preston has always enjoyed working with his hands, and whether welding or repairing appliances, he is committed to seeing the job through to earn that satisfying moment when everything comes together just right.
Keys to Great Service: “Great service starts before you set foot in the home. I call my customers en route to show that I will be friendly and professional. By the time I arrive at their door in a clean van and uniform and greet them warmly, I know they’re happy they called American Appliance.”
Meyer has been working with machines all his adult life, from auto body shops to high-end appliance installation and repair, where he found his calling. After a short stint in Florida repairing appliances and fishing off-hours, Meyer returned to his home state of Colorado, where he applied to American Appliance on the recommendation of his best friend, another of our technicians. Impressed by our professionalism and the care we show our employees, Meyer was excited to join and focus exclusively on Sub-Zero, Wolf, and Cove appliances, which he can safely say are the best in the business. We are all in this for the long haul. Sub-Zero still makes products that last over 20 years, American Appliance is working to be the last job any of its staff will ever need, and Meyer is thrilled to be part of such a committed and caring culture.
Key to Great Service: I put myself in the customer’s shoes to deliver the level of service I would want to receive. In a way, I take care of every house as if it were my own, and every customer as if they were my mom (or dad!)
