We are very careful about who we hire, because our customers deserve the right people coming into their homes and working on their Sub-Zero, Wolf, and Cove appliances.
We leave nothing to chance by hiring reputable candidates we know are capable of impeccable customer service. We then invest our time and dedication, often up to a year, to train them to our rigorous standards in a process we call the American Appliance University. We even make it a priority to get the technician out to the Sub-Zero, Wolf, and Cove factory in Madison, WI to learn more about the products they will be servicing. By the time they enter the field and your home, we have shaped our technicians to look, act and think like an American Appliance technician.
Rest assured, you and your Sub-Zero, Wolf, and Cove appliances are in capable, caring hands.
Behind every great company are great people, and American Appliance has been blessed to have Archie Strader on our team since 1996. Central to his customer-first approach as service manager is one of American Appliance’s core values: bureaucracy is unacceptable. Archie trusts every member of our service team to make decisions that benefit customers without having to run it up the ladder. And in his efforts to always put the customer first, Archie knows he could not ask for a better partner than Sub-Zero, Wolf, and Cove. No other manufacturer is as collaborative or supportive when it comes to addressing customer needs.
Key to Great Service: “Great service is built on listening. Listening gathers valuable diagnostic information, it establishes trust, and it leads to genuine, personal relationships.”
Joe has been a technician for 33 years, 22 of which he has spent working on Sub-Zero, Wolf, and Cove’s amazing products. Having worked many years in the industry, he can confidently say that what American Appliance is doing in repair, and their approach to customer service, are totally unique. When he first read about American Appliance, he knew he wanted to work there.
Key to Great Service: “Keep the customer informed at every step.”
With 22 years’ experience as a Sub-Zero, Wolf, and Cove technician, there isn’t much Doug hasn’t seen. He loves his job, loves the appliances he works on and the great customers. Most of all, he loves American Appliance, because it treats its employees with respect and integrity. The free donuts help too.
Key to Great Service: “Be efficient, but don’t rush things. Take the time needed to do the job right. For example, I make sure to open the part box before I take anything apart. This simple step ensures I never waste the customer’s time.”
Jeff has been a technician for nearly 20 years, and received Sub-Zero, Wolf, and Cove training in Madison from the manufacturer. Initially attracted to working on Sub-Zero, Wolf, and Cove appliances because of their workmanship and general quality, once he learned American Appliance’s core values, he knew he was in the right place.
Key to Great Service: “Listen closely to all the customer has to say, and not just about their appliances. You’ll learn more about their expectations and needs, leading to an effective repair and a better service experience.”
Chris has been a Sub-Zero, Wolf, and Cove technician for 14 years, and the 7 years before that he ran his own installation company as a sub-contractor for Sub-Zero, Wolf, and Cove. He loves being a part of the innovative Sub-Zero, Wolf, and Cove community, and enjoys hearing the pride and excitement with which customers talk about their appliances. While he loved installation, he found himself attracted to the technical side of repair and the problem-solving that comes with it. Working with the great team at American Appliance is a much-appreciated bonus.
Key to Great Service: “I try to build trust with every customer by sharing my expertise and resolving the issue.”
David has been a Sub-Zero, Wolf, and Cove technician for over a decade, with extensive training at the Sub-Zero, Wolf and Cove headquarters in Madison. He loves working on high-end products, whose quality is backed up by glowing customer reviews. He also loves the great support structure at American Appliance, as no tech is ever truly alone in the field.
Key to Great Service: “I always communicate my findings as I go, so the customer remains a part of the process.”
Nicholas has the mechanical aptitude to excel, as he has been repairing appliances since 2019, and before that diagnosing and repairing automotive vehicles since 2002. He understands that these luxury appliances, like the high-end vehicles he’s worked on, are a beloved investment of their owners, and he looks forward to the opportunity of caring for their investment.
Key to Great Service: “Treat the customer’s home and appliance as if it were your own. Treat them as you would want to be treated: keep them informed on what you will be doing and why it needs to be done.”
After graduating with an associate degree in computer information systems, Seth began looking for work that would not confine him to a dark office yet would still allow him to interface with technology. When American Appliance came knocking 2 years ago, he leapt at the opportunity to travel around the state working with Sub-Zero, Wolf, and Cove’s innovative products. He takes pride in his service work and enjoys being in-the-know on all of Sub-Zero, Wolf, and Cove’s latest products and technology.
Key to Great Service: “Customers should know they are in good hands and that their issues will be taken care of in a respectful, timely manner.”
One of the first graduates of the American Appliance University, Daniel has been thrilled to be a part of the American Appliance team for the past 4 years. He enjoys the challenge of troubleshooting appliances to determine what is wrong, taking confidence in the fact that he is always backed by two great companies: American Appliance and Sub-Zero, Wolf, and Cove.
Key to Great Service: “Have the integrity to follow through on your promise to deliver outstanding customer service. My goal is to make sure the customer is happy, regardless of what it takes.”
Patrick is a 2nd-generation American Appliance technician, following in the footsteps of his dad, who worked for American Appliance back in the day before founding Colorado Appliance. Since 2001, Patrick has lived and breathed appliances, first working for his dad and then taking over Colorado Appliance. While proud of the business his family had built, Patrick’s passion was always for meeting customers and solving their appliance issues, and he had less time to do what he loved when managing the business. Joining the American Appliance team was a natural fit. American Appliance shares his drive to deliver white-glove service, and they are excited to have Patrick on board.
Key to Great Service: “Establish trust from the moment you walk in. Be polished and professional in how you look and act, share your appliance expertise as you diagnose the issue, and ensure your work is always clean and organized.”
A recent graduate of the American Appliance University, Dalton brings 5 years of experience as a construction electrician and 2 years as a commercial laundry technician to his role. He was already a wizard with wiring diagrams, now he has the brand expertise to apply those skills to Sub-Zero, Wolf, and Cove appliances, ensuring efficient repair solutions for his customers. He is excited to begin a career with American Appliance because he already sees a meaningful place for himself within the company culture. He sees the company’s leaders every day and sees where their decisions are coming from, and he knows if he has input, they will listen.
Keys to Great Service: “Demonstrating my expertise. If I were a customer who didn’t know how to fix something, I would want my tech to come in and have so much confidence in their own expertise that it gives me confidence I made the right choice.”
After 7 years as an installation contractor for Home Depot, Zach was eager to get into the guts of the appliances he was installing and learn how they work. After finishing an electrical apprenticeship, Zach made his way to American Appliance to put his new knowledge to repair the best appliances in the world. While just about any appliance would be a joy to work on, he knows that the Sub-Zero, Wolf, and Cove community boasts the coolest views and the most interesting people.
Key to Great Service: “Talk to your customers and put them at ease that you will take the proper precautions to protect their home. Having the conversation gives customers a chance to mention anything else you need to know before you start work, and it helps build a meaningful relationship.”
This is Preston’s second stint with American Appliance, having left to pursue an interest in welding. After trade school, he spent several years building enclosures for industrial generators and doing heavy structural welding, but when he realized how much he missed the camaraderie and collaboration in American Appliance’s culture, he knew he had to return. Preston has always enjoyed working with his hands, and whether welding or repairing appliances, he is committed to seeing the job through to earn that satisfying moment when everything comes together just right.
Keys to Great Service: “Great service starts before you set foot in the home. I call my customers en route to show that I will be friendly and professional. By the time I arrive at their door in a clean van and uniform and greet them warmly, I know they’re happy they called American Appliance.”
